“Our revenue grew $26.8M in 4 years on the GSA Schedule Program” – Ted M.

GSA Award Process Explained

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The GSA Schedule program is your gateway to federal sales, offering $160M in daily spending opportunities and $45B in total spending in 2023. With only 4% of small businesses holding these contracts, competition is limited, and nearly half of government awards receive just one bid.

Here’s a breakdown of what you need to know:

  • What’s a GSA Schedule? A long-term government contract that simplifies selling to federal agencies.
  • Why Get One? Access to steady revenue, shorter sales cycles, and a competitive edge in the federal marketplace.
  • How to Apply? Gather key documents (financials, certifications, pricing details), submit through the eOffer system, and navigate GSA’s review and pricing negotiations.
  • Post-Award Steps: Stay compliant, connect with government buyers, and leverage tools like GSA Advantage to boost sales.

Quick Stats:

  • $160M spent daily through GSA Schedules
  • 44% of awards receive just one bid
  • Average revenue boost: $927K for successful businesses

Navigating the process can be complex, but with careful planning – or expert help – you can unlock significant growth in federal contracting.

1. GSA Schedule Program Basics

What is a GSA Schedule?

A GSA Schedule is a government contract that simplifies the process of selling products and services to federal agencies. Instead of navigating complex, individual bidding processes, businesses with a GSA Schedule can sell directly to government buyers.

These contracts can last up to 20 years, offering businesses a long-term opportunity for stable government sales. In 2023, GSA Schedules accounted for approximately $45 billion in federal spending.

Here’s how it works: federal agencies purchase directly from GSA Schedule holders. This setup benefits both sides:

  • Government buyers get access to pre-approved vendors and fair, pre-negotiated pricing.
  • Vendors gain a more efficient path to federal sales and shorter sales cycles.

This streamlined system makes a GSA Schedule a valuable tool for businesses looking to work with government agencies.

Why Get a GSA Schedule?

Securing a GSA Schedule opens doors to federal opportunities and offers key advantages, supported by the following data:

Benefit Data
Limited Competition Only 4% of small businesses hold GSA Schedules
High Win Rate 44% of government awards receive just one bid
Daily Spending $160 million in federal spending every day
Consistent Revenue Government demand remains steady, even during economic downturns

In many cases, federal agencies require vendors to have a GSA Schedule. Without one, your business could miss out on significant opportunities.

For instance, businesses working with GSA Focus have reported adding an average of $927,000 in reliable revenue to their bottom line. This highlights the growth potential available through federal contracting.

2. Getting Ready to Submit

Who Can Apply

First, check if your business is eligible for a GSA Schedule. GSA Focus offers a free consultation to evaluate your readiness for government contracting. Interestingly, 57% of their clients had no prior experience in this field. Once you’re deemed eligible, you’ll need to gather all the required documents for submission.

Required Documents

Applying for a GSA Schedule is no small task – it requires detailed paperwork and over 100 hours of work.

Here’s a breakdown of the key documents you’ll need:

Document Category Required Items
Financial Records • Financial statements from the past 2 years
• Tax returns
• Banking details
Business Documentation • Company registration
• Licenses and certifications
• Insurance certificates
Technical Information • Descriptions of your products or services
• Price lists
• Commercial sales practices
Past Performance • Customer references
• Project history
• Performance data

Once your documents are ready, the next step is to match your offerings to the right SINs.

Choosing Your SINs

Special Item Numbers (SINs) are used to categorize your products or services in the GSA Schedule system. This classification ensures government buyers can easily find what you’re offering. Pick SINs that best match your strengths, align with market demand, and avoid unnecessary competition or scope mismatches. Working with experienced GSA consultants can help you avoid costly mistakes that might slow down the process.

3. Submitting Your Offer

eOffer System Guide

The GSA’s eOffer system is the online platform for submitting your Schedule offer. Before you begin, make sure you have a valid digital certificate and are registered on SAM.gov. Missing or incomplete submissions can significantly delay the approval process.

To get started:

  • Go to the eOffer website.
  • Use your digital certificate to log in.
  • Create a new offer within your chosen Schedule category.
  • Upload all the required documents.

Main Offer Elements

Your GSA Schedule offer must include several key components. Here’s what you’ll need to prepare:

Offer Component Required Content Common Issues
Technical Proposal – Detailed service descriptions
– Evidence of past performance
– Quality control procedures
Lack of detail in service descriptions
Pricing Proposal – Commercial price lists
– Discount structures
– Cost breakdowns
Inconsistent or unclear pricing
Administrative Data – Company details
– Contact information
– Certifications and representations
Missing or outdated certifications

Make sure all elements are consistent and complete to avoid unnecessary delays.

Common Mistakes to Avoid

Submitting a GSA Schedule offer requires precision. Many businesses encounter delays due to avoidable errors, such as:

  • Documentation Issues: Incomplete forms, outdated information, or missing signatures.
  • Pricing Problems: Inconsistent pricing, lack of justification for commercial rates, or missing volume discount details.
  • Technical Errors: Non-compliance with eOffer requirements, incorrect file formats, or missing attachments.

"We’re your ‘dedicated negotiators’ for GSA… We’ll make sure you get fair, lucrative and reasonable prices." – GSA Focus

Seeking professional help can make a big difference. Firms like GSA Focus report a 98% success rate for their clients. A well-prepared submission is the first step toward advancing to the detailed GSA Review Process.

4. GSA Review Process

Application Review Steps

Once you submit your application through eOffer, GSA begins reviewing your documentation, pricing, and technical capabilities. A GSA Contract Specialist will evaluate your submission and might request additional details. With only 4% of small businesses on GSA Schedules, it’s crucial to respond quickly to any inquiries.

Here’s what the review covers:

Area Focus Challenges
Technical Capability Evidence of past performance, quality control systems Missing or incomplete documentation
Financial Stability Financial statements, credit reports Incomplete financial records
Pricing Structure Commercial pricing, discount policies Lack of proper price justification
Compliance Certifications, regulatory requirements Missing or expired certifications

Once technical and financial evaluations are complete, the process moves to pricing negotiations.

Price Negotiations

Pricing discussions are a key step where GSA ensures contractors offer fair rates to government buyers. As Josh Ladick, Founder of GSA Focus, explains:

"Fair, reasonable prices – negotiate only once – with our help! – and you’re DONE."

During these negotiations, you’ll need to:

  • Provide clear pricing justification
  • Demonstrate competitive rates
  • Explain your discount structure
  • Document any unique pricing models

"We’ll be there with you, on-call, as your authorized negotiator, to make sure you get the prices your Small Business deserves."

Final Changes

Before final approval, GSA often requests changes to your proposal. These can include:

  • Adjustments to pricing
  • Clarifications in technical details
  • Administrative updates
  • Additional compliance documentation

If the revisions are complex, they can cause delays or even require restarting the process, which wastes valuable time. Partnering with experienced professionals can help you handle these challenges more smoothly.

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How to Get a GSA Schedule Contract

5. After You Get Approved

Once you’re approved, it’s time to take the next steps to make the most of your federal contracting opportunity.

Reading Your Award Letter

Your GSA Schedule award letter is packed with essential details about your contract. Review it carefully to understand key elements:

Contract Element What to Review Why It Matters
Contract Number Your unique GSA identifier Necessary for all government transactions
Period of Performance Contract start and end dates Tells you when you can start selling
Awarded SINs Special Item Numbers Specifies the products or services you’re approved to offer
Pricing Terms Approved rates and discounts Sets the pricing structure for your federal sales

Contract Rules

Staying compliant with your contract is non-negotiable. Review the compliance guidelines thoroughly and stick to all reporting and pricing update requirements. If you’re unsure, GSA Focus offers expert support to help you stay on track.

"Want to assure compliance… feel secure knowing you’re in the right hands." – GSA Focus

Once you’ve got a handle on your contract rules, shift your attention to building relationships with government buyers.

Finding Government Buyers

Your GSA Schedule gives you access to a market where nearly half of awards receive just one bid. Here are some effective ways to connect with buyers:

Strategy Implementation Expected Outcome
GSA Advantage Presence Keep your online catalog up to date Boosts your visibility to buyers
Agency Outreach Market directly to contracting officers Builds stronger relationships
Past Performance Showcase successful projects Increases your credibility
Market Research Use FedBizOpps to find opportunities Targets your proposal efforts

The payoff can be huge. Data shows that successful GSA Schedule holders can see an average increase of $927,000 in their revenue.

GSA Focus Services

GSA Focus

As mentioned earlier, having the right support can make navigating the GSA Schedule process much easier. GSA Focus provides expert help through solutions designed to reduce complexity and improve success rates.

Complete Support Package

GSA Focus takes care of the majority of the paperwork – about 95% – offering a full-service approach that includes:

  • Document Preparation: Handles all necessary documents to minimize errors and speed up approval.
  • Compliance Assurance: Reviews submissions to lower the chances of rejection.
  • Negotiation Support: Manages GSA price negotiations to ensure competitive pricing.
  • Advisory Services: Offers ongoing guidance to help maintain contract compliance.

Simplified Process

GSA Focus simplifies the application process by working directly with GSA contacts. Their approach is 4–6 times faster than managing the process yourself. They take care of price negotiations and compliance, significantly reducing the administrative workload.

"GSA Focus is the fastest, easiest, and best way to get a GSA contract." – Josh Ladick, Founder of GSA Focus

This efficient process is a key factor behind their impressive performance metrics.

Success Rate

GSA Focus consistently delivers strong results in GSA Schedule contracting:

Performance Metric Result
Return on Investment 87x average ROI
Client Experience 600+ successful projects

Their "no GSA contract, no fee" policy ensures businesses only pay for results. This approach has brought success to a wide range of clients, with 57% of them being new to GSA contracting.

Summary

Winning a GSA Schedule contract requires careful planning and attention to detail. With $160 million spent daily and $45 billion flowing through GSA Schedules in 2023, landing one of these contracts can open up major business opportunities. Interestingly, only 4% of small businesses currently hold GSA Schedule contracts.

The process from application to award includes several key steps:

Stage Key Focus Areas
Preparation Gathering documents, confirming eligibility
Submission Navigating the eOffer system, setting pricing
Review Negotiating terms, ensuring compliance
Post-Award Managing the contract, connecting with buyers

Each phase plays a crucial role in securing a contract and achieving success in federal contracting. Businesses can tackle this process on their own or seek professional help to speed things up. Expert guidance can often streamline the journey significantly.

Companies that hold GSA Schedule contracts frequently see steady and substantial revenue growth. This makes it an attractive option, particularly during economic slowdowns when government spending tends to remain stable.

To improve their chances, businesses should:

  • Evaluate their readiness for federal contracting
  • Keep their documentation in top shape
  • Create a clear and competitive pricing plan
  • Consider working with experts to handle complex requirements

Winning a GSA Schedule contract is just the beginning – ongoing compliance and active engagement with buyers are essential for long-term success in the federal marketplace.

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