Browsing articles in "Federal Marketing"

What are Procurement Classification Codes?

Jul 15, 2010   //   by admin   //   Federal Marketing  //  No Comments

Federal Codes can be confusing!

It is a daunting task to comb through the different federal codes to classify your business properly in the Central Contractor Registration (CCR) database, but it is also very important. The US government is not purposefully trying to confuse and dissuade you from pursuing federal business, there have just been too many code-systems made, and different branches and agencies tend to keep to those that they find the most helpful.

The federal government uses many different types of classifications to specify different products and services. These codes come into play all along the federal contracting process, from bidding to quoting to performing to collecting.  The three (3) most used federal classification codes are North American Industry Classification System (NAICS) Codes, Standard Industrial Classification (SIC), Product Service Codes (PSC), Federal Supply Classification (FSC), and Procurement Classification Codes.

Here are the best resources we have found to properly classify your company:

Appealing to Federal Buyers on GSA Advantage!

Jul 9, 2010   //   by admin   //   Federal Marketing, GSA Contract, Government Spending  //  No Comments

Many of the GSA Contract holders on GSAAdvantage! are not reaching their full potential, and their sales suffer as a result. Think about what you go through when you make an online purchase, this is very similar to the process a government buyer goes through on GSAdvantage! They use the search feature to narrow down to the product they are after, and then compare prices.

When your product is on the short list before a federal buyer, you want to make absolute certain that they have access to more than enough information. Here are the major ways your product is well represented on GSAdvantage!

  • Linking to company website, with product-specific pages
  • Include picture(s) on product, now you can show multiple images on GSAdvantage!
  • Consice description on GSAdvantage! including important specifications
  • Competetively proces on GSAdvantage!
  • The shipping terms on your GSA Contract are appealing
  • Include warranty information on GSAdvantage! product desccription

This is quite a list, but the more effort you put into representing your products on GSAdvantage!, the more your federal sales will increase.